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Posted by Carol-Ann Palmieri & Al Mussi on 11/28/2017

Although location is one of the most important factors that will impact the marketability of your home, it's not the only thing prospective buyers are thinking about.

If they're organized, focused, and serious about finding the right property for their needs, they've probably developed a detailed checklist of "must haves" and a "wish list."

In all likelihood, those who are working with a real estate agent are being shown properties that conform to their requirements and many of their wish-list items. A comprehensive list would include everything from the number of bedrooms and bathrooms they want to square footage and the quality of the school district.

Many people also have specific preferences about features like floor plans, amount of storage space, the size of the backyard, architectural style, and the availability of a fireplace, patio, porch, deck, eat-in kitchen, two-car garage, and privacy features. Some are even looking for the traditional white picket fence in front of the house!

While your home can't be "all things to all people," it is highly recommended to target the widest possible audience. Your agent, a home staging consultant, or a home decorator can provide you with valuable tips on how to achieve that outcome.

Stand Out and Get Noticed

Just looking good on paper, though, is not always enough to attract motivated buyers. Prospects need to love what they see and be inspired to envision themselves living in your house. Doing what you can to create irresistible curb appeal is one vital aspect of making a great first impression. A manicured lawn, a fresh coat of paint (if needed), and some strategic home staging -- inside and out -- can make all the difference in your results!

Curb appeal is vitally important because that sets the stage, so to speak, for creating high expectations in your prospects. Once you get them in a positive frame of mind, they'll be more inclined to notice all the positive aspects of your home. If your house meets all or most of their requirements and is arranged in a way that's pleasing to them, a purchase offer and negotiations may be right around the corner.

One of the most crucial hurdles to clear in getting prospects to consider buying your house is to help them imagine living, relaxing, raising a family, and pursuing their interests in your home. Your real estate agent can help you effectively stage the interior and exterior of your home to make it inviting and appealing to the widest range of potential buyers.

You can support their sales and marketing efforts by making sure your home is always clean, fresh smelling, and ready to be shown at a moment's notice to house hunters. Doing your best to eliminate clutter, keeping counter tops neat, and making sure pets are on their best behavior (or happily frolicking at the local "doggie daycare" center) can play a key role in winning over interested buyers and successfully selling your home!





Posted by Carol-Ann Palmieri & Al Mussi on 11/8/2016

Preparations that you take to get your house up to code standards, improve its functionality, cleanliness and appearance could yield a successful home sell. Give yourself enough time to complete the preparations identified below. It could shorten the time that it takes you to sell your current house.

  • Clean up. Toss out unnecessary items, old furniture, accessories, old clothes and gadgets that are only taking up space. If you havenít used a product in two years or more, you probably donít need it.
  • Perform necessary repairs, such as sealing cracks, replacing bubbled floor tiles and repairing leaking pipes. Be honest and repair areas of your home that potential buyers may not spot or focus on. This includes insulation, wiring and roofing issues. Treat potential buyers to the same respect and care that you want when you start shopping for your next home.
  • Paint. Apply neutral colors to your walls. Loud colors might highlight your personality. But, they could also turn away buyers.
  • Get your house inspected. Ensure that you have made all necessary repairs and that your house meets local coding standards. Use the fact that your house has been inspected and meets code standards as a marketing tool.
  • Find a licensed and experienced real estate agent to partner with. The more the real estate agent knows the area where you live, the better. That expanded knowledge will help the realtor to alert potential buyers, particularly people who are venturing into a new area for the first time, to dining, entertainment, academic, historic and other highlights in or near where you live. Partnering with a real estate agent who has an active license gives you the confidence that youíre working with a realtor who is current on regulations impacting the industry.
  • Save time and commissions fees by working with the same real estate agent who sells your house to find your next home. Avoid taking on two mortgages.
  • Research the market. Talk with friends and colleagues and, of course, leverage your realtorís knowledge to set a price on the house that youíre selling. You want the price to be competitive for buyers yet profitable for you.
  • Advertise your home online and offline. Ask your realtor to tell you good places to advertise that your house is for sale. Itís an interactive world. Take advantage of this and create a walk-through video of your house. Donít forget to show pictures and videos of the outside of your home as well.
  • Stage your home similar to how apartments stage their model units.
Practice patience. As tempting as it is to accept the first offer, you may be able to get a better deal. Stick as close as you can to the price that you set for your house early in the home selling process. Also, make sure that the amount you sell your house for covers any outstanding debts that you owe your mortgage lender. Repairs and upgrades that you make to your house could position you to recoup enough from the sale of your house to cover closing costs and a portion of the down payment on your next home.